If you happen to be a Google Maps user based in India, simply open up the Android app and you’ll see the frame lit with lamps all around. The text Happy Diwali from Google Maps is present in the center. It is a simple and minimal greeting but it touches the right nerve – it gives a wholesome feel and makes the users feel nice. There’s also a ‘see map’ button below, tapping which will take you back to your regular Google Maps screen. This Happy Diwali greeting isn’t really the first time Google is doing something India-specific. Late last month, we saw Google helping ‘Pandal Hoppers’ in Kolkata know where the best Durga Puja pandals were located with a special addition to Google Maps.
Going Glocal: The Key to Success in Indian Markets
Google is going glocal – which is basically a term used for global companies going local. Glocalization is the key to the Indian markets and almost every major brand has realized it now. The introduction of Mc Aloo Tikki in India was the first such example which was followed by many brands since then. The Happy Diwali greeting and Durga Puja pandals are signs that Google is indeed willing to pull all the stops and ensure that the users feel comfortable with the brand. And while we are at it, we at Gtricks wish you a very Happy Diwali. :)
