According to Matt Brittin, Managing Director, UK & Ireland Operations, Google : The articles are about in-depth understanding and research in business and technology. The authors are industry’s top notch executives and editors. I doubt the usability for common business class and it is definitely not meant for normal users. However the magazine is beautifully designed with great artwork and splendid representation and is worth a look. Mashable speculates that it might be a sign of Google entering into media business or it could be just for its intellectual thirst. Google describes it as “unique communication tool” and “breathing space in busy world” which is too less to understand the purpose.
